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How to advertise your holiday cottage more effectively


Advertise widely. Always find out where your clients made their discovery. Learn what works and focus in later.
Make good online adverts -
  • Plenty of nice photos that show your property in a good light. Bright natural sunlight is best.
  • Show photos of the outside of the property from its best angle.
  • Show the view from the property if it is good.
  • Show the kitchen, lounge and best bedroom.
  • Each photograph must set the holiday scene: make beds, set tables, light fires, Avoid having people in the shots.
Equip your property for the market. If you are in an expensive area get the mod cons in.
Keep furnishings simple, light colours. Avoid clutter. Add 'unique selling points' eg fireplace, hammock, sitting out area, BBQs, hammock,
People have dishwashers at home and expect them in their holiday cottages.
Sell every week: Use special offers, use Google Adsense, use Ebay. Feel free to use your page here as a landing page. treat it as your own website.
Get wireless broadband - A lot of people nowadays want to bring their laptop to work while on holiday, banking and finding out about local activities.
What is the local mobile phone reception like?
Go the extra mile: try to add a nice freebie - a small welcome pack of local produce.
Get feedback from every week sold. "what could we have done to make your holiday stay even better?"
Families and children - Is it child safe or child friendly? If you are marketing it for families include cots and high chairs.
Don't fine people for breakages - just ask them to replace minor breakages.